A Look at 2023's Education Marketing Trends

Students should also feel confident about where they invest their time and money in the face of many uncertainties. Many of the top education marketing trends of 2023 are focused on building confidence in the minds of qualified prospects.

FREMONT, CA: 2022 is still being determined, particularly regarding education. The current COVID-19 pandemic is driving a period of rapid transformation. It is an exciting chance for some organizations in the education industry to uncover new commercial options, such as virtual learning. It is a great chance for some organizations in the education industry to uncover new commercial options, such as eLearning. As enrollment lowers, there is a race to update outdated delivery models. Seventy-five percent of families have altered their education plans over the past year, which is a worrying number for established universities but an opportunity for disruptive businesses to capture a larger market share.

With so many unknowns, prospective students must also feel confident about where they will invest their money and time. As a result, many of the leading education marketing trends of 2023 will center on giving transparency and fostering trust among the most qualified leads.

Leading With Covid-19 Disclosure

The COVID-19 pandemic resulted in widespread school closures as districts and colleges dealt with student and faculty breakouts; even now, when pandemic limitations loosen, the guidance is ambiguous and constantly changing. Some schools will need immunizations and masks, but others will not. Some schools restrict some activities and administer exams. Other institutions have previously adopted a virtual learning model, which angered students who paid tuition but felt cheated out of comprehensive education.

In 2023, the American Council on Education predicts that enrollment in higher education will decline by 15 percent among all students and 25 percent among international students.

During this period, the most effective marketing strategy for companies in the education sector is to provide prospective and returning students with complete openness. How will this influence admissions, courses, and campus life? How do you plan to respond to outbreaks and changing recommendations? Sharing your company's policies that address these and other questions is essential if your educational institution relies heavily on face-to-face instruction.

Using A Lookalike Audience

This marketing strategy transcends the education industry; it is helpful for most B2B and B2C companies who intend to market on social media platforms such as Facebook and LinkedIn. Essentially, you are targeting those who resemble and behave like your existing customers.

You can expand a lookalike audience by combining data from individuals who have already expressed interest via queries, information requests, and form submissions. This will allow you to concentrate your marketing efforts on the prospective clients most likely to exhibit interest.

Seo Optimization

It is challenging to consider SEO optimization a trend. It is a tried-and-true digital marketing technique at this time, and in 2023, it will be of special relevance to the education industry. Why? Two easy explanations: online education is increasing while search clicks are decreasing.

People search online for education not only for curriculum study but also for their actual education. The market for online education is expected to increase by 110 percent by 2026, but this growth will stretch far beyond the traditional online degrees touted on television over the past decade. This is innovation: interactive learning platforms, language training, apps, and the development of functional skills, encompassing higher education, hobby courses, and corporate training.

You must communicate with online students where they are — online. Recent research indicates that as many as 49 percent of Google queries result in no clicks. This number is part of a declining trend, particularly as mobile search usage increases. SEO optimization may address this by increasing organic growth and ensuring that those seeking your services can locate them.